Professionals
Find out about job opportunities and connect with CPG colleagues & contacts.
Join Today... It's free!
Already a member?
Employers
Find CPG talent in one easy place. Post jobs, create a company profile and more.
Already a member?
LOGIN / REGISTER
Join Today... It's free!
Already a member?

Follow Us on LinkedIn Follow Us on Twitter Become a Fan on Facebook
Please Login to Continue:
News Options

Latest News

Category Subscriptions

Story Subscriptions

Categories

Advertising / Promotions / PR (2099)

Brand / Product Marketing (792)

Career Development (1755)

Category Management (8)

Company News (1880)

Financial / Trade Spend (21)

Food / Product Development (1608)

Foodservice (41)

HR / Recruiting (3638)

Industry Events (378)

Market Research (1182)

Retail (4247)

Sales / Customer Development (157)

Senior Leadership (1267)

Shopper / Trade Marketing (114)

Supply Chain / Logistics (200)

Mattel Is Banking On Barbie Being The Next Big Movie Franchise | Business Insider

Post Response | Subscribe to Story



Displaying Stories 1 - 1 of 1.
first | previous | 1 | next | last

CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
MIKE FLEMING JR, Deadline

Sony Pictures has found what the studio believes will be its next global franchise. The studio has closed a partnership with Mattel and Parkes+MacDonald/Image Nation on a live-action comedy built around Barbie, the top-selling fashion doll.

http://www.businessinsider.com/mattel-is-banking-on-barbie-being-the-next-big-movie-franchise-2014-4


 

Post Response